Why Brow Lamination Is Taking Over

Lamination is no longer just a reference to that shiny finish your first-grade teacher applied to an important piece of paper. The concept has made its grand return to our adult lives with the latest brow trend. An innovative technique called brow lamination originated in Russia, and it's quickly made it's way to New Jersey. You may have noticed pictures of full, slicked-up brows with a high-shine finish taking over your IG and Facebook feed. Well, that's brow lamination. It's more or less semipermanent soap brows.

Brow lamination "takes your thinning brow hair and smoothes it out while also lifting the hair in a more vertical direction," says Carol Pires, a brow expert and the owner of Glaminator Beauty Bar, in Pompton Plains New Jersey." The end result is super smooth brows that look like you have brow gel on them."

What is the brow lamination process like?
Brow lamination is basically a perm for your brows, as it gives them a set, uniform shape for an extended period of time. Instead of curls, a setting lotion helps brow hair stay brushed up and lifted upward for about six weeks. 

The actual process starts off by painting a lifting cream onto the brow, which creates a chemical process that breaks down bonds in each hair, allowing them to be moved into a new shape. Next, the brow hairs are brushed up into place and a neutralizer is applied to reform the bonds into their new shape. Then a nourishing oil is added to the brows to replenish their moisture after the chemical treatment process.

From there, the brows may be tweezed, waxed, or tinted, depending on the look you're going for. As for price, brow lamination costs $70 for the lamination and $35 for the tint. With proper care, you can expect your laminated brows to last up to 6 weeks.

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